A clean e-commerce experience for the masters of mechanics
The WelderUp crew is a brazen team of brilliant mechanical minds, nationally renowned for their ingenious, custom Rat Rods that epitomize the hot rod vehicular craze. In order to create a unique e-commerce website reflective of the brand’s dynamic energy, the design team utilized ample, full-screen imagery and playful, yet succinct, creative copy to convey WelderUp’s identity and product, in addition to hyping their TV series, Vegas Rat Rods, a Discovery Channel favorite. The site provides a virtual tour through the crew’s extensive resume of remarkable builds, showcasing their most impressive rods like “Quit Your Bitchin’” and “Destroyer,” in addition to providing biography profiles, copious videos, and an online Shopify store, enabling fans to purchase “badass sh*t.” The site combines clean design with the liveliness of the brand, unleashing the crew’s “sick passion” online to deliver their unique style and talent directly to the consumer.
The masters of mechanics meet clean web design
Based in Bozeman, Montana, Mystery Ranch has been creating the best load-bearing equipment for decades. The company’s reputation for durability, functionality, and load carriage technology has secured their global status with military, hunting, fire, and mountaineering industries for supplying top-tier products with user-focused designs.
Mystery Ranch approached us to help guide the evolution of their brand to keep it fresh in the ever evolving market. This lofty endeavor has involved the development of a Brand Guides Book, influencing every touchpoint of the brand as well as large marketing efforts within tradeshow and buyers workbooks.
With growing success and increased awareness
WelderUp was looking to improve their e-commerce experience
for themselves and their fans.
A well-oiled experience
Not your typical client, WelderUp’s gear is loud, unforgiving, and original. To connect fans with merchandise, the site’s Shopify store provides an effortless shopping experience through an easy and quick online marketplace that runs like a well-oiled machine with simple inventory and turbo-boosted sales – emulating WelderUp’s no-nonsense spirit and style.