b2 Cares

A fresh take on
modern healthcare

b2 Cares

Branding

Designed to disrupt the healthcare market, the bold concept for b2 Care exemplifies innovative design. Fresh advertising collateral, name development, and environmental and user interface design channels the brand’s unique voice, clean aesthetic, and intimate vibe.

b2 Cares

A fresh take on modern healthcare

Branding

Designed to disrupt the healthcare market, the bold concept for b2 Care exemplifies innovative design. Fresh advertising collateral, name development, and environmental and user interface design channels the brand’s unique voice, clean aesthetic, and intimate vibe.

We helped b2 Care tell their story
through clean environmental design
and a robust marketing campaign.

A well-crafted voice

We collaborated closely with the client to create a unique voice for the brand. The witty inflection uses relatable language, humor, and an “off-the-cuff” tone to engage the patient on a personal level.

A well-crafted voice

We collaborated closely with the client to create a unique voice for the brand. The witty inflection uses relatable language, humor, and an “off-the-cuff” tone to engage the patient on a personal level.

Connecting people to place

Bold colors, clean graphics and signage, and unconventional environmental design elements, like a custom tea bar at the check-in counter, establish a sense of place with identity, meaning, and context. Each detail confirms b2 Care is far from the “typical doctor’s office”.

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